Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today reported growth across Asia, delivering a 23% increase from H1 2021 to H1 2022 across its platform compared with the overall APAC digital advertising market’s expected 12% growth in 2022, according to Magna Global.

Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.

Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.

. Content and ad creative metadata has a key part to play in ad serving innovations such as SpringServe’s BingeWatcher product, which automates the creative review process to improve ad experiences and drive campaign success.

[…] partners that can provide the tools and controls to compliantly categorize, curate and activate their audience data now and in the future as the market continues to evolve. Automated categorization provides the basis for audience analytics, contextual intelligence, and more intelligent audience curation and segmentation. Leveraging those insights with machine-driven audience segmentation tools can […]

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has released new research, “Live and Kicking: An In-Depth Look At Live Streaming” that found broad adoption of live streaming TV among OTT and CTV viewers across all age groups in Australia and New Zealand along with high receptivity to advertising.

[…] penetration and affordable data plans will also continue to drive growth. “We will probably see a consolidation of devices such as set-top boxes and broadband as technology evolves and telco data plans drive higher data consumption,” says Vignesh Narayanan, CEO at Airtel Ads.  “With 5G, this will also accelerate high-quality TV viewing through these […]

[…] of understanding hybrid viewing, the value of CTV audiences, and how as a digitally enabled channel, CTV lends itself well to programmatic trading. As TV continues to evolve, we’re seeing the rise of AVOD and FAST services, with adtech enabling streaming publishers and smart TV manufacturers to transform the way they build their ad […]

From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm. 

Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.