[…] long is the data stored? How are opt-outs handled? What are match rate benchmarks? Ensure that you test onboarding data directly to your Supply Side Platforms.  3. Evolve Like Roman: Adapt and Conquer Whenever I hear “contextual targeting” mentioned, I’m taken back to the start of my programmatic career, where it was often used […]

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

New solutions like Universal IDs and ID “Bridging” are emerging in this cookieless future – however, these new solutions bring challenges around transparency and responsible application.  

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.

Read how native ads innovation is providing natural spaces for advertisers to reach audiences across ad-supported and subscription services.

[…] “Content is the core focus of our business, and it is key to answering local content consumption needs,” Tan said. “On the platform side, we continue to evolve and offer differentiated targeting and new ad solutions.”  GroupM Nexus’s Lowes emphasized, “If we talk about TV transformation to clients, premium content and viewing experience has […]