The Indian streaming market is developing quickly with providers entering the market with ad-supported services and consumers are hungry for content.

[…] In an example of how these innovations and first party data have been harnessed by the supply side, vertical-specific media networks (such as in retail) have risen quickly. Marketplaces built on the supply-side In the past 2 years vertical-specific media networks have taken off in retail with the likes of Kroger, Best Buy, and […]

[…] Control Center. Within one week of pushing the feature, there was a 39.5% increase in won impressions. Room to grow and drive more success Due to the quick and noticeable success of the test, LADbible Group removed its hard coded ad units and Google Publisher Tag code in favor of the Browsi integration across […]

[…] and party affiliation.  Additionally, Scripps launched its Political CTV Consortium (powered by Magnite), making CTV inventory available to agencies and programmatic buyers. The consortium allows agencies to quickly reach voters of all ages before they head to the ballot line.  A cross-screen approach is the most effective strategy for swing voters. Cross Screen Media […]

[…] Spend Tracker app is now available in the Reporting tab, allowing publishers to assign spend goals and evaluate trends across multiple demand sources. An intuitive UI provides quick visuals so publishers can flexibly track fulfilled and pending commitments with buyers.  With this new feature, publishers will be able to: See whether spending is on […]

[…] content owners to deliver seamless privacy-compliant, brand safe and brand suitable user experiences. Tools that can provide automated real-time categorization enable publishers to deliver such flexibility, enabling quick and efficient selection of the best creative for each ad pod. Springserve’s BingeWatcher, for instance, is a scalable automated creative review tool for publishers of all sizes […]

[…] migration to Springserve and Magnite, we will have all our inventory in one place, so we can easily monitor its performance, and will be able to react quickly to changes. Ultimately, it’s always easier to work with one provider rather than many – making the account setup more efficient than before, and easier for […]

[…] Spain and, through our acquisition of Molotov, in France. Specifically, the Molotov streaming platform was designed to be easily localized for new markets and languages, to facilitate quick and efficient launches in additional countries.  On the tech side, artificial intelligence (AI) will be used to enhance the viewing experience and advertising capabilities on CTV. […]

[…] digital streaming audience was three times larger than Seven West Media forecasted, with viewership dramatically fueled by Australia’s COVID-19 lockdown.  As Seven’s exclusive live-events SSP, Magnite responded quickly to help Seven monetize audience spikes, connecting the publisher to all of the programmatic demand in the market.  By making their inventory available to purchase programmatically, […]

[…] Instead of spending time calling up individual media owners to negotiate deals and monitoring the trading of each ad campaign, buyers needed the ability to achieve scale quickly, bringing programmatic front-and-center. Unlocking Voter Audiences By understanding the most important needs of political advertisers, we developed a strategy based on three tenets: simplicity, ease of […]