[…] Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Twitter, LinkedIn, and Facebook. Visit  www.brightcove.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats, […]

[…] from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit  www.criteo.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including […]

[…] offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Contact Kar Yi Lim klim@magnite.com

[…] millions of users thanks to its unique machine learning technology and relationships with over 3,000 global publisher partners. For more information or to download the app, visit: www.smartnews.com Media Contacts: Megan Hughes mhughes@magnite.com David Pedersen David.Pedersen@smartnews.com スマートニュースが米国の広告事業においてMagniteを優先SSPに選定し、Demand Manager Mobileを実装 マグナイトのDemand Manager Mobileの導入で、スマートニュースがプログラマティック広告ビジネスを強化 世界最大の独立系オムニチャネルSSPであるMagnite (NASDAQ：MGNI）は本日、スマートニュース株式会社（以下 スマートニュース）が、米国の広告事業においてMagniteを優先SSPに選定し、Magniteが提供する完全にオープンソースなPrebid Mobile SDKベースのヘッダービディングソリューション「Demand Manager Mobile」を、ニュースアプリ「SmartNews」に実装したことを発表しました。これにより、スマートニュースのプログラマティック広告ビジネスは大きく進展し、バイヤーは透明性の高いPrebidパイプラインを通じてスマートニュースのインベントリにアクセスできるようになりました。 スマートニュースは、「世界中の良質な情報を必要な人に送り届ける」をミッションに掲げています。Demand Manager Mobileの導入によって、スマートニュースは既存の収益構造を損なうことなく、インプレッション単位で自社の広告サーバーにより高単価なCPM（広告表示1,000回あたりの料金）入札を追加することが可能となります。Demand Manager Mobileは、情報へのアクセスを合理化しようとするスマートニュースの取り組みをサポートし、消費者、パブリッシャー、広告主に等しくメリットをもたらすエコシステムを生み出します。 […]

[…] campaign planning this holiday season? 1. Work with publishers. I know we all have access to a multitude of data points – but nothing beats getting the right context from an actual discussion about what audiences have done, but more importantly, what they will be doing. 2. Lock your campaigns in. On so many […]

[…] attention and purchasing power. With three quarters of video viewers streaming more now than a year ago, advertisers should be actively exploring this channel to reach the right audiences.” Streamers prefer streaming to traditional TV and plan to stream more The study found that two thirds of streamers prefer to watch streaming services over […]

[…] or curated audiences. What this means for publishers Publishers need to look at how they can deliver valuable audiences efficiently in transparent environments, ensuring they have the right integrations to provide a clear pathway for buyers to continue accessing their inventory. Provide flexible activation options Publishers should seek out supply-side platforms that can provide […]

[…] opportunity to connect with addressable audiences, measure engagement, and deliver relevant ads than today. With programmatic tools, streaming advertisers can reach audiences with more accuracy, connecting the right audience with the right creative at the right time. Streaming’s capacity to layer audience data, report, and execute individual impressions helps brands track performance and connect […]

[…] many of which can be powered by the existing ad tech infrastructure; including ad serving, media buying, as well as data and measurement. For instance, having the right ad serving technology ensures site performance metrics are maintained, ad delivery is seamless, and relevant ads are displayed to ensure a quality user experience and successful […]

[…] dynamic rules to show more or less ads depending on the user, their behavior, and the content they’re viewing and can ensure ads are located in the right place for each specific user. This allows publishers to balance user experience and revenue in real time, keeping their impression waste to minimum. For example, on […]