From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm. 

Magnite spoke to leaders from True Digital, South China Morning Post and Publicis Media Precision to explore what’s next for data-driven advertising in a rapidly evolving identity landscape in the APAC region.

[…] offering increased control across buys, and how applying data and decisioning on performance multiplies returns on investment. How does Horizon approach programmatic and how has your philosophy evolved over the past couple of years? Can you tell us about some of the performance improvements clients have seen as a result of implementing shifts from […]

[…] to interoperate an ever increasing number of software solutions in a fair controlled way will prove invaluable to publishers going forward, especially as ad tech continues to evolve. Matt McLeggon SVP, Advanced Solutions In the CTV ecosystem, the majority of programmatic bids are returned to the primary ad server today via a VAST response. […]

TVNZ engaged Magnite as their exclusive SSP for all programmatic video deals. With Magnite’s help, the business evolved its technology and scaled domestic and international demand across its on-demand and live content – helping them boost programmatic revenue, while still delivering a premium user experience for their audiences. Key milestones: Delivered an enhanced user […]

[…] advertising experience to provide more value to the user. What do you think the future of FAST services holds? We believe FASTs will continue to mature and evolve as they have done over the past few years, in part due to changing consumer demands and shifting viewing patterns, as well as increased saturation in […]

Investor Day takeaways, highlighting our approach for the next few years & setting our clients up for success in the rapidly evolving advertising landscape.  

A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.

[…] in its future state. Ultimately, that success will be centered around building a new advertising foundation that has transparency, privacy and security at the center, and will need to evolve to meet consumer expectations and legislation requirements. A better identity model will be achieved when the consumer is at the core of everything companies build.

[…] clients can rest assured that to ensure publishers’ holistic yield management is prioritized, SpringServe will continue to be demand-agnostic. Today’s media owners need software and solutions that evolve as quickly as they do and we are confident that bringing on SpringServe will better equip Magnite to fulfill that need. I’m excited to welcome the […]