[…] why we’ve built the most sophisticated capabilities to break down every single barrier for brands to enter our marketplace with confidence and impact.  As relationships with buyers evolve, giving programmatic a larger role, how is TelevisaUnivision adjusting its strategies to form and maintain these relationships?   TelevisaUnivision is meeting buyers where they want to transact […]

Discover how McCain leverages Magnite supply with ACR data to reach and engage unique CTV audiences not accessible via linear.

Magnite’s C-Suite series provides a unique opportunity to gain firsthand perspectives on critical industry trends and strategic initiatives shaping Magnite’s core values and future. 

As niche streamers continue to build viewership and momentum, here’s why advertisers should take note. 

Discover how 51ToCarbonZero empower a sustainable media industry through innovative tools, expert advisory, and collaboration.

[…] Contextual Targeting Is Here to Stay While holiday campaigns are a prime time for IRIS-enabled™ segments, the benefits go beyond the season. As privacy standards continue to evolve, brands need long-term solutions that are scalable and privacy-safe. By placing ads in relevant real-time environments, Magnite and IRIS.TV offer a strategy that respects consumer data […]

[…] environments represents a significant opportunity to build a competitive advantage by leveraging non-addressable inventory to achieve incremental reach and cost efficiency. Yahoo’s goal is to continue to evolve our proprietary solutions, Yahoo ConnectID and Next-Gen Solutions, but also adopt industry solutions to offer advertisers a portfolio of options through the Yahoo DSP. Epsilon PubLink […]

As India’s advertising landscape evolves at lightning speed, staying ahead of the curve has never been more critical.  Magnite’s eMpower series is focused on big-picture thinking and helping the industry thrive through learning, insights, and collaboration. These episodes feature leaders from Magnite’s team and our partners reflecting on the pivotal moments of 2024, as […]

[…] partners to reduce the overall environmental impact of ad tech. By aligning our innovation with the goals of our clients, partners, and the wider media ecosystem, we’re helping to drive a more sustainable future. As the industry evolves through smarter optimization and performance enhancements, emissions will shrink, paving the way for stronger, more impactful results.

[…] and Offerings criteria, which we believe reinforces our commitment to an intuitive experience and strong client relationships. Commitment to Future-Ready Solutions As the advertising ecosystem continues to evolve, there are increasing challenges related to cookie deprecation and audience addressability. Our dedication to finding alternatives that align with the needs of both publishers and buyers […]