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How Mirriad is changing the game with in-content advertising
In a conversation with Stephan Beringer, chief executive officer at Mirriad, he tells us how Mirriad’s platform digitally inserts brands into content in post-production.
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In a conversation with Stephan Beringer, chief executive officer at Mirriad, he tells us how Mirriad’s platform digitally inserts brands into content in post-production.
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Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.
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We caught up with Katya Shkolnik, head of partnerships at Future Today, to chat about how Future Today’s userbase has grown as CTV audiences skyrocket, putting an importance on acquiring content. Shkolnik also shared her thoughts on what makes a great CTV experience — including an emphasis on content — and the significance of contextual […]
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[…] Apple TV, Samsung Smart devices and Amazon Fire TV; smartphone platforms like Android and iOS; cable providers like Netgem TV, Metrological; and directly on the web at www.wedotv.com. What were the reasons behind the recent rebrand to Wedotv? With two different brands – W4free in the UK and watch4 for the German speaking countries […]
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One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.
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Shine is where people can come to learn about important causes, and allows Mediavine to provide resources to support those causes.
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Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.
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Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.
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Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.
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Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.