[…] View Sales Manager, Hideyoshi Itai, on the state of live streaming in Japan and where the opportunities and challenges are to maximize the potential of live linear OTT in Japan. Specifically, we spoke about the importance of having the right infrastructure for live streaming distribution and effective use of audience data to drive advertising effectiveness.

日本におけるライブストリーミングの現状と、日本のライブリニアOTTのポテンシャルを最大化する際のチャンスや課題について、株式会社CARTA COMMUNICATIONSブロードキャスティング・ディビジョン,マネージャーの國分 寿隆氏、Premium Viewセールスマネージャー板井 秀代志氏と対談いたしました。ライブストリーミング配信向けの適切なインフラストラクチャ整備、オーディエンスデータを効果的に使用し広告効果を促進することの重要性を中心に議論いたしました。

At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

日本では、ライブ配信が成長しています。視聴者は、人気テレビドラマ、スポーツ中継など、あらゆる種類のコンテンツをインターネット接続を介して消費するようになっています。ライブ配信では、視聴者が比較的広告を受け入れやすく、ブランドにとって、視聴者にリーチしやすくなる新たな機会が生まれつつあります。このセッションでは、マグナイトのデマンドファシリテーション マネージャーである増原　亜沙子が、ライブ配信の広告力について、またブランドにとっての価値について、業界トップのプロフェッショナルメンバーと共に講演を行います。

[…] a big focus on audience addressability across channels, with first-party data particularly put into the spotlight. Providing advertisers with secure, profitable access to precise audiences at the right time while maintaining complete control over their valuable audience data has become a key objective for media owners in CTV and OTT just as much as […]

[…] linear trafficking system and a digital trafficking system work very differently. Ideally, the tech stacks would work together and allow the left hand to know what the right hand is doing. Programmatic is part of that.” Live linear is a bright spot for streaming TV.  Live TV is often seen as the crown jewel […]

[…] ad experience is more important than ever. What are Vidio’s predictions on how publishers will evolve the ad break to improve the ad experience by leveraging the right tech stack and data?  A: In this digital era, people are becoming more exposed to advertisements. This can result in a lack of engagement and interest. […]

[…] Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Twitter, LinkedIn, and Facebook. Visit  www.brightcove.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats, […]

[…] from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit  www.criteo.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including […]

[…] offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Contact Kar Yi Lim klim@magnite.com