[…] “It’s been reported that 63% of all TV viewing is happening on streaming services today*. Naturally, marketers are very interested in CTV advertising, they just need the right tools. We’re thrilled to launch this new program with Magnite so that marketers can more easily engage in CTV advertising in a way that is intuitive, […]

[…] deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s global audiences, media, content networks and consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty. It is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading Internet service companies. […]

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

[…] rewards in life! Tell us the most important thing you’ve learned in the last year since quarantine began.  Resilience and empathy are what comes to my mind right away. Each of us experienced the quarantine in different ways but we all have in common that we learned a lot about ourselves. More than ever, […]

[…] Technical Account Manager (New York) What do you hope the theme of International Women’s Day will be in 2041?  I hope it is the celebration of equality; right now I look at the numbers, and I don’t see a society of equals. Women are brilliant, yet only represent 16% of boardrooms globally, 27% of […]

Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.

[…] often disproportionately fewer women in leadership positions – this is the world that I’d like to change. It won’t happen overnight, but if we keep asking the right questions, driving conversations, creating a supportive and flexible workplace, we’ll be able to create an environment where everyone can succeed and feel empowered. We know you’ve […]

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.