In this quick explainer video, you’ll learn how video-level contextual targeting goes beyond linear TV targeting capabilities to improve the audience experience and enables advertisers to capture value at scale.

In this quick explainer video, learn how header bidding works and the ways in which initiatives, like Prebid, make it more transparent and efficient for publishers and advertisers.

Find out what seller-defined audiences (SDA) are and the opportunity they provide for publishers to create and showcase their powerful audience signals to drive advertiser performance in this quick explainer video.

In this quick explainer video, learn about the role of the DMP in the cookie-less future and how DMPs will be used to manage, contextualize, and analyze first-party data.

Learn how advertisers can leverage retail media to connect with target audiences and increase the effectiveness of media investments in this quick explainer video.

Automatic Content Recognition (ACR) provides advertisers with a unique opportunity to enhance their targeting strategy without compromising scale. Learn how ACR works in this quick explainer video.

In this quick explainer video, learn how to best engage with live streaming audiences and why you should include live streaming inventory in your next media plan.

As the streaming audience has grown, the complexion has changed. Learn how CTV has become television’s most diverse audience in this quick explainer video.

[…] my breath stinks, so I brush my teeth right after. Then, I usually check my Slack to see if there are any questions or concerns I can quickly address before I get to my emails. I’m very responsive on Slack and encourage people to reach out, especially if we’re in the middle of a […]

[…] US ad-supported streaming TV households.  “With CTV ad spending forecasted to collect 14% of the total $10.7 billion ad spend this year (AdImpact), politically-focused organizations need to quickly reach voters across a multitude of touchpoints across ad-supported streaming,” said Erik Brydges, Head of Political Demand at Magnite. “Given the numerous variables and tight time […]