[…] creative optimization process, driving maximum impact. This is just the beginning of the ways Magnite and KERV will collaborate to bring innovation to our industry that scales quickly, simply, and efficiently.”  About KERV Interactive KERV Interactive is the leader in AI-powered video analysis, performance and monetization. Using patented recognition and correlation technology, our pixel-edge […]

[…] have their own search bars. E-commerce sites offer users search bars for researching products and identifying their next purchase. Content publishers provide search bars so users can quickly search through articles and videos to learn about specific news or topics they are most interested in. People search for things to watch, things to buy, […]

[…] (now part of Magnite). I was hired to oversee marketing for the UK and Nordic regions, pushing events, content marketing, PR, and sales enablement efforts. I was quickly able to meet and network with a lot of people through the various events and sponsorships that I managed – which, in turn, helped me to […]

In this quick explainer video, learn about the role of the DMP in the cookie-less future and how DMPs will be used to manage, contextualize, and analyze first-party data.

Find out what seller-defined audiences (SDA) are and the opportunity they provide for publishers to create and showcase their powerful audience signals to drive advertiser performance in this quick explainer video.

In this quick explainer video, learn how header bidding works and the ways in which initiatives, like Prebid, make it more transparent and efficient for publishers and advertisers.

[…] watching content they like. By comparison, 88% of social media users launch apps multiple times throughout the day, and each session is brief: 92% of users scroll quickly through social feeds until they see a post that interests them. What does this mean for brands? Sustained viewer attention should be a key consideration when […]

[…] watch content for longer periods (more than 30 minutes) each time they watch, and 85% of social media users say they usually scroll through their social feed quickly until a post of interest appears. In New Zealand, we also see that streaming holds viewers’ attention. When watching streaming services, 88% of ad-supported streamers say […]

[…] viewers more than social media. 94% of ad-supported viewers watch streaming content for long periods each time they watch, while 89% of social media users report scrolling quickly through their feed until they reach a post of interest. To explore additional insights from the full report, please click here. Further individual market reports will […]

[…] tech/your particular department? In order to get inspired, read articles related to our field, reach out to me or our LATAM team (we’re always available for a quick chat), and start observing the impact of our work or what Magnite accomplishes. This can be done by navigating the platform, generating reports, tracking the numbers, […]