[…] automated decision-making. By analyzing vast amounts of data in real-time, AI algorithms can identify patterns and trends in user behavior, allowing publishers to deliver ads at the right time and in the right context to maximize viewability. Additionally, AI-driven optimization algorithms can dynamically adjust ad placements based on factors such as user engagement, content […]

[…] used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hoppr.com.au Why we say an advert is a ‘guaranteed view’ Hoppr’s CTV platform is installed on devices that are operated using an audience initiated control – for […]

[…] strategic business partners. Track KPIs such as CPM, win and bid rate, viewability, and conversion rate to assess performance. Continue to analyze audience reach and engagement. The right partners will give you more control over your bid strategy, a high level of flexibility, unlock premium inventory at a greater scale, and provide actionable insights […]

[…] start of my programmatic career, where it was often used because little else was available. Like Roman, it couldn’t possibly be the solution we are looking for, right? Applying Occam’s Razor, we should sometimes favor the simplest method. Suppose we know our consumers frequent specific environments based on their interests. In that case, we […]

[…] to the public. To manage and scale DE&I investments, brands need to consider the different behaviors of diverse audiences, identify and access brand-suitable inventory, and leverage the right data to reach them effectively in the right formats. For instance, Nielsen highlighted how media engagement is highest among Black audiences, with Black audiences over-indexing as […]

[…] ecosystem is complex, with layered proprietary technology and rights. Understanding the players in the CTV space is crucial to maximizing investment – as is partnering with the right experts to simplify it. A best practice is to employ strategies like supply path optimization (SPO) or streamlining supply partners to navigate the CTV landscape and […]

[…] our careers, it is hard to have the self-confidence to intervene or talk every time you have a point. Sometimes, if you are not surrounded by the right leaders and you don’t have the space you should have, even if you have a voice, you might not be heard. I feel situations like this […]

[…] industry’s trusted system of record for media management and finance, Flashtalking, the world’s largest independent ad server and creative personalization platform, as well as Protected Media, the MRC-accredited ad verification solution for brand safety and fraud detection. Visit www.mediaocean.com for more information. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994 Investor Relations  Nick Kormeluk  nkormeluk@magnite.com 949-500-0003

Magnite launched its research, “Streaming TV’s New Era,” at the Magnite Connect event in Singapore, where industry leaders gathered to discuss how these trends shape the advertising landscape in Southeast Asia.

[…] is Canvas Worldwide using programmatic technology to benefit their clients? Programmatic makes our clients’ budgets work harder and smarter, finding the optimal supply paths combined with the right data and technology to drive campaign efficiency and efficacy. Streamlined supply and programmatic workflows have reduced operational complexity while also allowing us to negotiate price with […]