There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

[…] York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. About Quigley Simpson Quigley-Simpson ( www.quigleysimpson.com) is a full-service advertising agency specializing in brand and demand solutions that deliver on both brand and performance marketing imperatives. Headquartered in LA, with offices in […]

One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.

[…] thousands of advertisers in more than 75 countries to inform TV media strategies and drive business growth. We measure reach, attribution and outcomes, and help identify the right audiences. TVSquared measures TV how people watch it – across screens and platforms. Learn more at www.tvsquared.com. VideoAmp is an interoperable measurement and optimization platform that […]

[…] disparate consumer touchpoints. Thanks to a diversity of viewpoints, we believe that the TV Data Initiative is uniquely positioned to provide leadership that drives us in the right direction and provides value for the ecosystem as a whole. Most importantly, the initiative will spur the dialogue and critical thinking we need to help Advanced […]

Shine is where people can come to learn about important causes, and allows Mediavine to provide resources to support those causes.

[…] to COVID-19 education, they created a PSA program which has since expanded and to date, has served over 18 billion impressions. This program, now called Shine, has partners across many industries, showcases the true power of teamwork, innovation and is a testament to what can be achieved when you approach things from the right perspective. 

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

[…] internet and we’re providing solutions that tie data to media so that publishers get the true value of their engagement. Folding this initiative into Prebid is the right way to go – keep it open source and make it standard.” “As third-party cookies fade from use in the near future, it’s critical that the […]