[…] transform the face of media investment and ownership. Group Black seeks to connect a diverse generation looking for content and experiences that reflect who they are. ( www.groupblack.co) About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

In a conversation with Stephan Beringer, chief executive officer at Mirriad, he tells us how Mirriad’s platform digitally inserts brands into content in post-production.

[…] Association, Mouser Electronics, TTI, Red Lion Hotels Corporation, Subway® Restaurants, Travel Texas, Explore Branson, Waterloo Sparkling Water, Country Luau Spirits and Champion Energy. For more information, visit http:// www.proof-advertising.com. Proof is also a proud member of Worldwide Partners. Worldwide Partners represents a global network of more than 70 independent and diversified market services agencies in […]

Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience

Hear about Primis’ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative

[…] Goldilocks principle. Overexposure degrades the user experience and wastes ad budgets. But underexposure fails to achieve brand objectives. Marketers need to find a sweet spot that’s “just right.”  Ad serving tools such as frequency capping are vital in driving campaign outcomes. Imagine a diaper brand has done the market research to find that their […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Atmosphere Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast […]

Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way

What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

[…] “With programmatic, advertisers can tap into premium inventory from multiple sources and layer on first and third-party data. Scale is not an issue; it’s about getting the right access points.”  Future of CTV: Addressable Opportunities  The data possibilities of premium digital advertising are now available on CTV, with OTT providers pushing for better targeting […]