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Press

SpringServe Unveils BidLink, Advanced Decisioning for CTV and OTT

[…] a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994

Press

SpringServe Powering Video Advertising on SXSW TV Apps

[…] Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About SXSW SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and […]

Press

Magnite Selected by GroupM to Power GroupM Premium Marketplace in North America and as a Preferred Technology Partner Globally

[…] By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at www.groupm.com. Forward-Looking Statements This press release contains forward-looking statements.  Forward-looking statements are based on assumptions and estimates, and are subject to known and unknown risks, uncertainties and […]

Blog

Martin on Adding Value Through Incrementality & Tackling the Future of Ad Tech

[…] number, they don’t give you the “who” behind these numbers. This is why we built our platform around incrementality and a philosophy that our clients have the right to understand whether their marketing is working and where it’s working, a key question we always seek to answer for our customers. What’s your philosophy around […]

Press

French Streaming Platform Molotov Selects Magnite as SSP and SpringServe as Ad Server

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Molotov Founded by JeanDavid Blanc (tech veteran also founder of AlloCiné) and Pierre Lescure (co-founder of Canal+), Molotov is a streaming platform that is revolutionizing […]

Blog

Live in Five: Political Advertisers Achieve Instant Scale with Programmatic Offering

[…] Magnite’s addressable offering, we can create curated Deal IDs that only serve ads to buyers’ target audiences, so no impression goes wasted.  Effective election campaigns hit the right people in the right places. Here, Magnite’s geo-targeting goes beyond the DMA model, enabling advertisers to reach audiences in specific district and state voting areas.  Your […]

Press

Frndly TV Taps Magnite to Monetize CTV Inventory, Grow Ad-Supported Revenue

[…] feel-good TV at an even friendlier price with low monthly plans and no contracts or commitments. Discounted annual plans are also available. For more information, please visit www.frndlytv.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

Blog

Buy or Build: Ad Tech’s Super-Charged M&A Action

[…] That helped drive dollars and business. There’s a lot of capital out there. When you look at the second generation of advertising technology companies, we’re all profitable, right? So we’ve been buying and building. The last 18 to 24 months have fast-tracked this, with a real opportunity for investors. AS: With the pandemic, many […]

Blog

Advertising Consumer Goods and the OTT Advantage in Indonesia

Indonesia’s surge in over-the-top (OTT) popularity has prompted streaming players and advertisers to innovate new strategies that strike the right chord with consumers in a competitive space. Magnite’s APAC OTT research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.  Magnite’s OTT Factor Asia […]

Press

Mirriad and SpringServe to Scale Dynamic In-Content Advertising Through Programmatic Advertising

[…] by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Enquiries: For further information please visit www.mirriad.com or contact: Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer Tel: +44 (0)207 884 […]

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