[…] digital streaming audience was three times larger than Seven West Media forecasted, with viewership dramatically fueled by Australia’s COVID-19 lockdown.  As Seven’s exclusive live-events SSP, Magnite responded quickly to help Seven monetize audience spikes, connecting the publisher to all of the programmatic demand in the market.  By making their inventory available to purchase programmatically, […]

[…] Instead of spending time calling up individual media owners to negotiate deals and monitoring the trading of each ad campaign, buyers needed the ability to achieve scale quickly, bringing programmatic front-and-center. Unlocking Voter Audiences By understanding the most important needs of political advertisers, we developed a strategy based on three tenets: simplicity, ease of […]

[…] the first multi-channel live streaming service available for under $10 per month. Frndly TV provides feel-good programming at an affordable price across 30 channels — and has quickly become a valued and trusted brand among its customers and fans. With ad-supported streaming on the rise, working with Magnite opens up new opportunities for buyers […]

[…] stage where people understand that scale matters. M&A presents the fastest opportunity to achieve that scale. Ultimately, you’re either big or roadkill, and if you don’t compile quickly, you’re the latter.  Adam Singolda: What we’re seeing from the client-side is that people want to invest more with fewer companies. In a world where clients […]

Magnite’s Buyer Lead for Australia shares some top tips for publishers looking to capture upcoming holiday spend.

[…] rest assured that to ensure publishers’ holistic yield management is prioritized, SpringServe will continue to be demand-agnostic. Today’s media owners need software and solutions that evolve as quickly as they do and we are confident that bringing on SpringServe will better equip Magnite to fulfill that need. I’m excited to welcome the SpringServe team […]

[…] in digital advertising, after working in radio (a dinosaur medium, I know). It took me two weeks to land a position in Ad Operations, but I knew quickly that I wanted to be more client facing. So I networked, and a year later, Tremor Video took a leap of faith in hiring me as […]

[…] meant that being the new kid on the block didn’t really matter, we were all learning. It also meant that if you worked hard you could progress quickly. I put my head down and focused on getting the job done and feel like I’ve been able to drive my career exactly where I wanted. […]

[…] Philo TV, Pluto TV, Roku, Samsung, Sling TV, Tubi, ViacomCBS, Vizio, Vudu, WarnerMedia and Xumo.  Magnite’s expanded technical capabilities and teams will be able to move more quickly and cater to a broader set of client needs, including sellers that are newer to the world of programmatic and those who have mature, programmatic-only operations. […]

[…] What You Can’t Measure  As a company, Magnite is committed to fostering an inclusive and anti-racist culture through measurable action. All change starts with assessing the status quo, so we’re looking at ourselves internally and collecting data on our current talent pool make-up, including job position, title, and salary. We’re upping internal reporting as […]