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Press

rlaxx TV Brings On Magnite’s SSP to Support Ad Strategy Across Europe

[…] track record working with major OTT media owners as well as the industry-leading features within their CTV platform give us great confidence that we are on the right track.” The rlaxx TV app is now available on more than 60% of smart TVs in 26 countries as well as on media streamers, iOS and […]

Blog

How Sell-Side Frequency Capping Tools Help Curb Repeat Ads

[…] Goldilocks principle. Overexposure degrades the user experience and wastes ad budgets. But underexposure fails to achieve brand objectives. Marketers need to find a sweet spot that’s “just right.”  Ad serving tools such as frequency capping are vital in driving campaign outcomes. Imagine a diaper brand has done the market research to find that their […]

Blog

AVIA’s Future of Video India: Maximizing the Value of OTT and CTV Advertising in India

[…] “With programmatic, advertisers can tap into premium inventory from multiple sources and layer on first and third-party data. Scale is not an issue; it’s about getting the right access points.”  Future of CTV: Addressable Opportunities  The data possibilities of premium digital advertising are now available on CTV, with OTT providers pushing for better targeting […]

Blog

AdWeek Europe 2022 recap: Future proofing an industry

[…] at any moment, step in and help improve the performance  of a campaign, look at how a campaign is delivering and then make a decision at the right moment.” Graeme Lynch, VP Demand in EMEA at Magnite Growing CTV Opportunities There were a multitude of talks around connected TV (CTV) advertising too, including an […]

Blog

Four Ways to Deliver Superior Ad Experiences on CTV

[…] frequency caps to meet KPIs or revenue targets. But in doing so, they’re doing a disservice to advertisers and the streaming service. It’s all about striking the right balance. Given the level of fragmentation in the CTV ecosystem, managing pacing, frequency, fill, and price efficiency can be a daunting task. Adopting technology to streamline […]

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A Privacy-centric World: Data-driven Advertising’s Future in Asia

[…] lot to do with brand readiness to not just collect first-party data, but also to store and manage it,” says Priemer.  The importance of working with the right partners is key. “Working with partners, SSPs, etc. to tap into publisher data is a very important solution for brands who can’t scale their own. Understand […]

Blog

En route to custom ad experiences: How ad routers can drive intelligent ad serving

[…] demand partners against an existing demand stack. The growth in supply and demand for CTV inventory and the innovations in identity solutions makes addressing and reaching the right audiences even more important. In the face of third party cookie deprecation, many solutions are emerging to solve the addressability issue. Rather than a singular solution, […]

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