Streaming TV’s New Era
Reports available to download include the Southeast Asia Region, Singapore, Indonesia, Philippines, Thailand and Vietnam.
Ad-supported streaming in Southeast Asia has reached critical mass. Viewers’ engagement with streaming content is stronger than ever and their relationship with streaming services continues to mature and evolve.
Ad-Supported Streaming Services Deliver Scale
Ad-Supported Streaming Services Deliver Scale
Cross-Screen Consumption Delivers Better Outcomes
Ad-supported viewers are consuming TV content across devices, with increasing use of smart TVs. In a typical week, 67% of this audience watch content on a smart TV always/most of the time, compared to 82% who watch on a smartphone.
94% of ad-supported streamers in Southeast Asia are more likely to make a purchase from a brand they engaged with across multiple devices (TV, mobile, desktop, etc.).
Streaming Services Are an Effective Channel for Brands
Streaming’s premium environment delivers impact to brands. 90% of ad-supported streamers said they have discovered new products and services as a result of seeing ads on streaming platforms and 68% took action. Streaming services also outperform videos on social media at different stages of the purchase journey.
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