The Rise of Ad-Supported Streaming
Streaming TV is the future of television in LATAM. Over the past few years, streaming TV has seen tremendous growth and has entered a new phase of maturity where most internet-connected households are streaming, and much of the growth is coming from ad-supported viewership.
Ad-Supported Streaming Is Surging
Ad-supported streaming is surging and is now watched by 75% of internet-connected TV viewers and is expected to continue to grow, with many ad-free streamers saying that they plan to use a new ad-based streaming service in the next year.
71% of ad-free streamers said they will use a new ad-based subscription service in the next year.
Streamers Are Spending More Time Watching Ad-Supported Content
63% of ad-supported streamers are watching more streaming compared to last year, while only 7% are watching less. We also found that there is little difference in time spent streaming between those who watch programming with ads and those who only watch ad-free content.
Streaming TV Ads Drive Action
Streaming TV is also a powerful vehicle for building brand trust and driving action. More than 8 in 10 ad-supported streamers trust the ads they see within TV environments and 40% indicated that they search for the product or services online after seeing it on TV.
Contact Us