The Great Escape: CTV is Your Ticket to Travel Decision-Makers

Magnite’s new research report, The Great Escape, explores the trips that U.S. travel decision-makers have planned for the coming year and how CTV will influence their choices.

Key Findings: 

• 84% percent of those surveyed are optimistic that the improving pandemic situation will allow them to travel safely this year
• Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV
• Nearly three-fourths (74%) of respondents said digital video ads have allowed them to learn about travel opportunities they probably would not have known about otherwise.