[…] strategic business partners. Track KPIs such as CPM, win and bid rate, viewability, and conversion rate to assess performance. Continue to analyze audience reach and engagement. The right partners will give you more control over your bid strategy, a high level of flexibility, unlock premium inventory at a greater scale, and provide actionable insights […]

[…] our careers, it is hard to have the self-confidence to intervene or talk every time you have a point. Sometimes, if you are not surrounded by the right leaders and you don’t have the space you should have, even if you have a voice, you might not be heard. I feel situations like this […]

[…] is Canvas Worldwide using programmatic technology to benefit their clients? Programmatic makes our clients’ budgets work harder and smarter, finding the optimal supply paths combined with the right data and technology to drive campaign efficiency and efficacy. Streamlined supply and programmatic workflows have reduced operational complexity while also allowing us to negotiate price with […]

[…] Collaboration will be critical for contextual activation to ensure consistency between signals the publisher provides and the ability for the buy-side to understand and bid on the right signals. For instance, while web-based contextual benefits from standardized IAB taxonomies, there’s a need for standardization specific to TV that can then be adopted across video […]

As marketers diversify their marketing spend to include programmatic channels such as audio, CTV provides a strong roadmap for how to get audio investment right.   If you were to draw a Venn diagram of CTV and programmatic audio, there’d be considerable overlap. Akin to audio, CTV media planning focuses on addressable audiences in premium […]

[…] technology to benefit your clients? This technology enables the delivery of highly targeted ads based on viewers’ demographic and behavioral data, ensuring that advertising messages reach the right audience, thereby increasing engagement and ROI. The automation provided by programmatic technology simplifies the buying and selling of ad spaces, reducing the need for manual intervention […]

[…] crucial insights into cross-publisher linear performance, allowing advertisers to identify overlaps and gaps in audience reach. This capability is increasingly vital as advertisers seek to deliver the right mix of linear and digital ads to households and gauge cross-platform performance at scale. Unlocking the Full Power of Programmatic TV With U.S. cable subscriber numbers […]

[…] this audience presents a significant opportunity. Magnite plays a critical role in facilitating this by streamlining the process for buyers to access Roku’s inventory and reach the right viewers. In short, Magnite provides seamless access to Roku’s massive and engaged streaming audience.  Here are some of the ways Magnite helps Roku establish a more […]

[…] diverse demand is needed to ensure a high-quality ad experience and the load on the technology is at its peak: Our industry talks a lot about the right ad, time and target audience as the trifecta of successful ad delivery. We don’t talk enough about what achieving that requires. For a sports-first live TV […]

[…] Senior Vice President, SpringServe International at Magnite. “REV Media Group is in an important phase of growth and we’re looking forward to helping support this with the right tools and technology.” ## About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across […]