Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.

[…] Collaboration will be critical for contextual activation to ensure consistency between signals the publisher provides and the ability for the buy-side to understand and bid on the right signals. For instance, while web-based contextual benefits from standardized IAB taxonomies, there’s a need for standardization specific to TV that can then be adopted across video […]

[…] WeTV & iflix Indonesia. Building Better Performance with Audience Data and Relevance  Ad relevance is now table stakes for advertisers looking to capture audience attention at the right moment and place.  “We need to know where the consumer is, be prepared for the action and deliver the right communication to the right context,” emphasized […]

As marketers diversify their marketing spend to include programmatic channels such as audio, CTV provides a strong roadmap for how to get audio investment right.   If you were to draw a Venn diagram of CTV and programmatic audio, there’d be considerable overlap. Akin to audio, CTV media planning focuses on addressable audiences in premium […]

[…] of those requirements. SPO’s positive impact for buyers While SPO isn’t a new concept, in the face of a changing digital landscape buyers need to find the right supply paths that work for them. Meanwhile, publishers are investing in ways to offer buyers improved inventory access, audience addressability, and more efficient workflows that continue […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Amazon Publisher Services Amazon Publisher Services is a suite of cloud-based solutions that help publishers build thriving digital media businesses, by concentrating on direct-to-publisher supply […]

[…] the addressability landscape With all the evolution happening is addressability, the goal is still the same: Providing advertisers with secure, profitable access to precise audiences at the right time in the right channel while maintaining complete control over their valuable audience data. Magnite’s close proximity to supply positions us to help buyers make more […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Rakuten Advertising Rakuten Advertising delivers people, performance and brand-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from […]

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

Hiroki Yoshida, CEO at PORTO Inc., shares how PORTO DSP brings greater brand value across live streaming inventory in Japan, from delivering relevant content to users to measuring effectiveness.