[…] watching content they like. By comparison, 88% of social media users launch apps multiple times throughout the day, and each session is brief: 92% of users scroll quickly through social feeds until they see a post that interests them. What does this mean for brands? Sustained viewer attention should be a key consideration when […]

[…] watch content for longer periods (more than 30 minutes) each time they watch, and 85% of social media users say they usually scroll through their social feed quickly until a post of interest appears. In New Zealand, we also see that streaming holds viewers’ attention. When watching streaming services, 88% of ad-supported streamers say […]

[…] and yields. Search and discovery The primary function of the ‘home screen’ we see on smart TVs is to help users find the content they’re looking for quickly. Using machine learning to serve up recommendations of new content based on what users have previously watched has become more common. However, that use case has […]

[…] US ad-supported streaming TV households.  “With CTV ad spending forecasted to collect 14% of the total $10.7 billion ad spend this year (AdImpact), politically-focused organizations need to quickly reach voters across a multitude of touchpoints across ad-supported streaming,” said Erik Brydges, Head of Political Demand at Magnite. “Given the numerous variables and tight time […]

Why is forecasting important? Where do we use it? In today’s ad environment, publishers require accurate forecasting tools to quickly determine if sufficient inventory exists to sell a targeted campaign. This fuels the ability to confidently transact on direct-sold campaigns by answering questions such as “How many impressions can I expect for Supply Partner […]

[…] prefer not to channel surf and enjoy “always-on” content tailored to their interests.  Aulden Kaye Yi, head of advertising partnerships at Philo, emphasized, “FAST channel viewership is quickly growing on our platform — these channels capture viewers’ attention with engaging entertainment and lifestyle content that resonates deeply with our audience. For political buyers, this […]

A quick guide for sellers and buyers to evaluate privacy-safe identity solutions such as Universal IDs, clean rooms and SDAs.