[…] and party affiliation.  Additionally, Scripps launched its Political CTV Consortium (powered by Magnite), making CTV inventory available to agencies and programmatic buyers. The consortium allows agencies to quickly reach voters of all ages before they head to the ballot line.  A cross-screen approach is the most effective strategy for swing voters. Cross Screen Media […]

[…] increase in revenue,” said Lewis Lee, Senior Ad Tech Specialist at REA. “The A/B testing capabilities allow us to customize our wrapper configurations based on data and quickly test more scenarios while minimizing risk. We look forward to testing additional features that utilize machine learning to help us improve our Prebid settings.” ### About […]

[…] viewers more than social media. 94% of ad-supported viewers watch streaming content for long periods each time they watch, while 89% of social media users report scrolling quickly through their feed until they reach a post of interest. To explore additional insights from the full report, please click here. Further individual market reports will […]

[…] digital streaming audience was three times larger than Seven West Media forecasted, with viewership dramatically fueled by Australia’s COVID-19 lockdown.  As Seven’s exclusive live-events SSP, Magnite responded quickly to help Seven monetize audience spikes, connecting the publisher to all of the programmatic demand in the market.  By making their inventory available to purchase programmatically, […]

[…] creative optimization process, driving maximum impact. This is just the beginning of the ways Magnite and KERV will collaborate to bring innovation to our industry that scales quickly, simply, and efficiently.”  About KERV Interactive KERV Interactive is the leader in AI-powered video analysis, performance and monetization. Using patented recognition and correlation technology, our pixel-edge […]

[…] In an example of how these innovations and first party data have been harnessed by the supply side, vertical-specific media networks (such as in retail) have risen quickly. Marketplaces built on the supply-side In the past 2 years vertical-specific media networks have taken off in retail with the likes of Kroger, Best Buy, and […]

[…] migration to Springserve and Magnite, we will have all our inventory in one place, so we can easily monitor its performance, and will be able to react quickly to changes. Ultimately, it’s always easier to work with one provider rather than many – making the account setup more efficient than before, and easier for […]

[…] shaping tech uses machine learning to automatically manage and prioritize ad requests on our platform and for each demand-side platform (DSP). By automating this process, we can quickly evaluate requests early on to focus on those that will monetize best. This helps us save processing power and reduce energy use per request. We also […]

[…] meant that being the new kid on the block didn’t really matter, we were all learning. It also meant that if you worked hard you could progress quickly. I put my head down and focused on getting the job done and feel like I’ve been able to drive my career exactly where I wanted. […]

[…] in digital advertising, after working in radio (a dinosaur medium, I know). It took me two weeks to land a position in Ad Operations, but I knew quickly that I wanted to be more client facing. So I networked, and a year later, Tremor Video took a leap of faith in hiring me as […]