[…] viewers more than social media. 94% of ad-supported viewers watch streaming content for long periods each time they watch, while 89% of social media users report scrolling quickly through their feed until they reach a post of interest. To explore additional insights from the full report, please click here. Further individual market reports will […]

[…] digital streaming audience was three times larger than Seven West Media forecasted, with viewership dramatically fueled by Australia’s COVID-19 lockdown.  As Seven’s exclusive live-events SSP, Magnite responded quickly to help Seven monetize audience spikes, connecting the publisher to all of the programmatic demand in the market.  By making their inventory available to purchase programmatically, […]

[…] creative optimization process, driving maximum impact. This is just the beginning of the ways Magnite and KERV will collaborate to bring innovation to our industry that scales quickly, simply, and efficiently.”  About KERV Interactive KERV Interactive is the leader in AI-powered video analysis, performance and monetization. Using patented recognition and correlation technology, our pixel-edge […]

[…] In an example of how these innovations and first party data have been harnessed by the supply side, vertical-specific media networks (such as in retail) have risen quickly. Marketplaces built on the supply-side In the past 2 years vertical-specific media networks have taken off in retail with the likes of Kroger, Best Buy, and […]

[…] migration to Springserve and Magnite, we will have all our inventory in one place, so we can easily monitor its performance, and will be able to react quickly to changes. Ultimately, it’s always easier to work with one provider rather than many – making the account setup more efficient than before, and easier for […]

[…] rest assured that to ensure publishers’ holistic yield management is prioritized, SpringServe will continue to be demand-agnostic. Today’s media owners need software and solutions that evolve as quickly as they do and we are confident that bringing on SpringServe will better equip Magnite to fulfill that need. I’m excited to welcome the SpringServe team […]

[…] meant that being the new kid on the block didn’t really matter, we were all learning. It also meant that if you worked hard you could progress quickly. I put my head down and focused on getting the job done and feel like I’ve been able to drive my career exactly where I wanted. […]

[…] in digital advertising, after working in radio (a dinosaur medium, I know). It took me two weeks to land a position in Ad Operations, but I knew quickly that I wanted to be more client facing. So I networked, and a year later, Tremor Video took a leap of faith in hiring me as […]

[…] have their own search bars. E-commerce sites offer users search bars for researching products and identifying their next purchase. Content publishers provide search bars so users can quickly search through articles and videos to learn about specific news or topics they are most interested in. People search for things to watch, things to buy, […]

[…] watching content they like. By comparison, 88% of social media users launch apps multiple times throughout the day, and each session is brief: 92% of users scroll quickly through social feeds until they see a post that interests them. What does this mean for brands? Sustained viewer attention should be a key consideration when […]