Sellers
Retail Media
Learn how advertisers can leverage retail media to connect with target audiences and increase the effectiveness of media investments in this quick explainer video.
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Sellers
Learn how advertisers can leverage retail media to connect with target audiences and increase the effectiveness of media investments in this quick explainer video.
Buyers
In this quick explainer video, you’ll learn how video-level contextual targeting goes beyond linear TV targeting capabilities to improve the audience experience and enables advertisers to capture value at scale.
Sellers
Learn about Magnite’s purpose, where we sit within the adtech ecosystem, our tech stack, and the role we play in powering entertainment and information for consumers worldwide in this quick explainer video.
Sellers
In this quick explainer video, learn how to best engage with live streaming audiences and why you should include live streaming inventory in your next media plan.
Sellers
In this quick explainer video, learn how header bidding works and the ways in which initiatives, like Prebid, make it more transparent and efficient for publishers and advertisers.
Buyers
Find out what seller-defined audiences (SDA) are and the opportunity they provide for publishers to create and showcase their powerful audience signals to drive advertiser performance in this quick explainer video.
Blog
Magnite and OpenAP’s deep partnership simplifies the audience activation process, enabling buyers to quickly integrate and extend their campaigns across different media types.
Sellers
As the streaming audience has grown, the complexion has changed. Learn how CTV has become television’s most diverse audience in this quick explainer video.
Blog
[…] shaping tech uses machine learning to automatically manage and prioritize ad requests on our platform and for each demand-side platform (DSP). By automating this process, we can quickly evaluate requests early on to focus on those that will monetize best. This helps us save processing power and reduce energy use per request. We also […]
Blog
[…] my breath stinks, so I brush my teeth right after. Then, I usually check my Slack to see if there are any questions or concerns I can quickly address before I get to my emails. I’m very responsive on Slack and encourage people to reach out, especially if we’re in the middle of a […]