At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

[…] Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow Twitter, LinkedIn, and Facebook. Visit  www.brightcove.com. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats, […]

[…] more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com. Media Contact Media Relations: Kar Yi Lim klim@magnite.com 917-658-1994 Investor Relations: Nick Kormeluk nkormeluk@magnite.com 949-500-0003

[…] Association, Mouser Electronics, TTI, Red Lion Hotels Corporation, Subway® Restaurants, Travel Texas, Explore Branson, Waterloo Sparkling Water, Country Luau Spirits and Champion Energy. For more information, visit http:// www.proof-advertising.com. Proof is also a proud member of Worldwide Partners. Worldwide Partners represents a global network of more than 70 independent and diversified market services agencies in […]

What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

One of the key benefits of CTV and digital video advertising is the ability to incorporate data to enhance the impact and value for advertisers and deliver more relevant and engaging content for consumers. In order to do so in a privacy-friendly, standardized and scalable way, Magnite has joined the TV Data Initiative.  Magnite will […]

[…] to COVID-19 education, they created a PSA program which has since expanded and to date, has served over 18 billion impressions. This program, now called Shine, has partners across many industries, showcases the true power of teamwork, innovation and is a testament to what can be achieved when you approach things from the right perspective. 

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

[…] TV is available in 43 European territories and currently reaches more than 90 million households via its branded remote-control button and pre-installed app in Smart TV devices. www.rakuten.tv Rakuten TV is part of Rakuten Group, Inc., one of the worlds’ leading internet services companies, with a focus on e-commerce, fintech, digital content and communications. […]