[…] by balancing both what unites people and what makes them different. To do that, CTV/OTT is becoming an increasingly important format, but ensuring ads resonate with the right audiences is key. We spoke to Carl Strum, Director of Video Futures at Initiative, to find out more about how contextual data – specifically content object […]

[…] to the public. To manage and scale DE&I investments, brands need to consider the different behaviors of diverse audiences, identify and access brand-suitable inventory, and leverage the right data to reach them effectively in the right formats. For instance, Nielsen highlighted how media engagement is highest among Black audiences, with Black audiences over-indexing as […]

[…] VIZIO has access to is always top of mind. We’re able to include this data in our offering to buyers to help ensure that we’re reaching the right audiences with the right campaigns to ensure KPIs are hit. Contextually relevant ads targeted to specific audiences more likely to engage is a powerful combination and […]

[…] ecosystem is complex, with layered proprietary technology and rights. Understanding the players in the CTV space is crucial to maximizing investment – as is partnering with the right experts to simplify it. A best practice is to employ strategies like supply path optimization (SPO) or streamlining supply partners to navigate the CTV landscape and […]

[…] opportunity to connect with addressable audiences, measure engagement, and deliver relevant ads than today. With programmatic tools, streaming advertisers can reach audiences with more accuracy, connecting the right audience with the right creative at the right time. Streaming’s capacity to layer audience data, report, and execute individual impressions helps brands track performance and connect […]

[…] frequency caps to meet KPIs or revenue targets. But in doing so, they’re doing a disservice to advertisers and the streaming service. It’s all about striking the right balance. Given the level of fragmentation in the CTV ecosystem, managing pacing, frequency, fill, and price efficiency can be a daunting task. Adopting technology to streamline […]

[…] buyers at scale. Magnite is a great partner for this because they are able to work with audio and video-based publishers across emerging formats to drive the right message to the right audience via listener-based insights. Supply-side data activation gives us the functionality to provide that value for our buyers.” Audacy echoed this sentiment. […]

[…] been fully explored. AI can help us scale and enhance our abilities to manage our jobs. However, it still needs human oversight to guide it in the right direction, provide it with the right data, and apply it to the right tasks. If AI is better than humans at budgeting, pacing, and content recommendations, […]

[…] media behavior and ad preferences in Indonesia to inform marketers on the best way forward.  Reach Indonesian Audiences Where They Are Consumer-centric marketing is about reaching the right consumers where they are most engaged. An omnichannel strategy entails understanding your audience and each channel’s unique characteristics to create a cohesive brand experience.  Magnite’s research […]

[…] sizes use it to feature an interactive catalog of products on screen that can be scrolled through via remote control. These units allow viewers to “window shop” right inside the commercial without the need to grab their phone. Interactive units allow for product recommendations. More and more brands are mitigating the effects of ad […]