In this quick explainer video, you’ll learn how video-level contextual targeting goes beyond linear TV targeting capabilities to improve the audience experience and enables advertisers to capture value at scale.

Learn about Magnite’s purpose, where we sit within the adtech ecosystem, our tech stack, and the role we play in powering entertainment and information for consumers worldwide in this quick explainer video.

Automatic Content Recognition (ACR) provides advertisers with a unique opportunity to enhance their targeting strategy without compromising scale. Learn how ACR works in this quick explainer video.

In this quick explainer video, learn how header bidding works and the ways in which initiatives, like Prebid, make it more transparent and efficient for publishers and advertisers.

Find out what seller-defined audiences (SDA) are and the opportunity they provide for publishers to create and showcase their powerful audience signals to drive advertiser performance in this quick explainer video.

In this quick explainer video, learn how to best engage with live streaming audiences and why you should include live streaming inventory in your next media plan.

Magnite and OpenAP’s deep partnership simplifies the audience activation process, enabling buyers to quickly integrate and extend their campaigns across different media types.

As the streaming audience has grown, the complexion has changed. Learn how CTV has become television’s most diverse audience in this quick explainer video.

[…] shaping tech uses machine learning to automatically manage and prioritize ad requests on our platform and for each demand-side platform (DSP). By automating this process, we can quickly evaluate requests early on to focus on those that will monetize best. This helps us save processing power and reduce energy use per request. We also […]

[…] the first multi-channel live streaming service available for under $10 per month. Frndly TV provides feel-good programming at an affordable price across 30 channels — and has quickly become a valued and trusted brand among its customers and fans. With ad-supported streaming on the rise, working with Magnite opens up new opportunities for buyers […]