As Magnite’s Chief Product Officer, Adam Soroca is responsible for the company’s strategic product direction, product roadmap and go-to-market initiatives. Before taking on the role in May 2021 following the acquisition of SpotX, Adam led the global revenue and go-to-market strategy for Magnite’s buy-side business serving brands, agencies and buying platforms. 

Previously, Adam was the Co-Founder, Chief Executive Officer, and Director of nToggle, which was acquired by Rubicon Project in 2017. Adam is both a digital advertising entrepreneur and inventor, holding over 90 awarded patents spanning mobile advertising and search techniques.

Earlier in his career, Adam was Chief Product Officer at Millennial Media (via acquisition of Jumptap), where he oversaw the global product and operations teams. As Chief Product Officer and a founding leadership team member at Jumptap, he helped build it into the leading mobile programmatic and audience platform. He pioneered bringing both audience data (DMP) and programmatic capabilities (DSP) to the mobile industry. Prior to Jumptap, he served as General Manager of Search Services for Lycos, Inc., which included overseeing Lycos Search and HotBot, the award-winning, leading search engines in the Lycos Network. Adam’s other experience includes Group Product Manager for Lycos InSite™, running three business units for internet retailer MotherNature.com and managing business development for Cybersmith.

Adam graduated with cum laude honors from Middlebury College and lives in Cambridge, MA with his wife, Karen, and daughters Sarah and Julia.