Delivering Brand Impact for Wolt: Magnite and Adform CTV Partnership
Magnite Team
July 29, 2024 | 1 min read
As brands continue to invest in new and meaningful ways to reach their target audiences, many are recognizing the potential of CTV and its ability to foster brand awareness and audience engagement. To make the most of CTV, it’s important to correlate audience behaviors with specific ad exposures, validating its efficacy and fueling campaign optimizations.
Download the case study to discover how local commerce service Wolt – with its DSP partner Adform – leveraged CTV inventory via Magnite to deliver proven audience reach across premium CTV.
Tags: Advertising, Brand, CTV, Measurement
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