Why Performance Marketers Are Gravitating Towards CTV

In this Magnite Minute, Dan Fairclough, Senior Director of Agency & Brand Relations at Magnite, explains how Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

Dan also delves into what we mean when we refer to performance marketers: traditional direct response marketers as well as the new startups that call themselves as direct to consumer (DTC). Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.