How Warner Brothers Discovery is diving into ad supported streaming

We caught up with Alex Hodge, Director of Ad Sales and Programmatic at Warner Brothers Discovery to discuss how they’re launching the first ad lite CTV model to market. Warner Brothers Discovery is using first-party data to unlock the power of programmatic whilst ensuring a great omnichannel user experience so users can access quality content when, where, and how they want it. As part of this, quality standards are a key focus from creative approvals to quality control and setting the norms for ad loads, whilst ensuring a relevant ad experience.