How Primis is driving sustainability forward in digital publishing

In a conversation with Maayan Segal, VP Clients at Primis, we find out about video discovery platform Primis, its Sustainable Stream initiative, and how they’re creating a self-sustaining ecosystem that enables NGOs to reach bigger audiences. Rather than investing in short term projects, Primis is taking a longer term view in helping brands, publishers and NGOs promote and monetize their content around sustainability, with ambitions to make sustainability a key part of organizational standards.