Getting Closer to Streamlining Direct and Programmatic Demand

In this Magnite Minute, Chris Signore, Vice President of Publisher Partnerships at Magnite, talks about one of the main things keeping publishers up at night: streamlining demand from multiple sources.

Magnite is actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory. As an independent technology partner, Magnite is working on solutions that are ad server agnostic and give publishers deal-by-deal flexibility.