How Audience Data is Transforming CTV Into Performance TV

In this Magnite Minute, Mark Douglas, President and CEO at Steelhouse explains how CTV gives marketers more precision when it comes to reaching their target audience.

Instead of using content-driven strategies to decide where to invest video budgets, data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of. The ability to do this through CTV is a big step forward in making TV a direct response advertising channel.