Introducing the Magnite Marketplace Activation Team
Magnite Team
August 4, 2020 | 3 min read
At Magnite, we are focused on how we can better serve both buyers and sellers and a key part of that is figuring out how we can bring buyers and sellers closer together. To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams. We caught up with Sara Tady, who heads up the team, to learn more about the opportunities we’re helping publishers and advertisers bring to light.
How did the idea of the Marketplace Activation Team come about?
Rubicon Project and Telaria both had a history of working to bring buyers and sellers together, and now as Magnite, we have an opportunity to leverage our omnichannel scale to truly drive better outcomes for our buyers and publishers. We’re taking a hands-on approach to ensure our buyers are reaching the right audiences and that our sellers have visibility into campaigns that complement their inventory.
How will your team work with publishers and buyers?
The Market Activation team works with buyer and seller teams to create cohesive strategies for initiatives including omnichannel buying strategies, programmatic guaranteed deals, private marketplace deals, and identity strategies. Our omnichannel experience, which encompasses all formats from CTV to audio, enables us to advise our clients on the best ways to activate across a variety of channels.
How does the Marketplace Activation Team surface new opportunities for publishers and buyers?
We partner with buy- and sell-side teams to identify key “across the aisle” strategic initiatives and help clients develop and manage a funnel to track, execute, and evaluate the impact of these opportunities for their business. We are streamlining our processes on both the buy- and sell-sides to ensure that we are able to further scale our demand activation programs.