How Dotdash Meredith is adjusting to programmatic’s evolving landscape

Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands. Badler explained how PMPs are an integral part of Dotdash Meredith and why utlizing first-party data is a natural next step for them. We also spoke about Dotdash Meredith’s commitment to scale and investing in their content.