Advertising For the Greater Good

In this Magnite Minute, Amber Bracegirdle, Chief Brand Officer and Co-Founder of Mediavine speaks about how the company has used advertising to create positive change and shares advice for others in the ad space who are looking to undertake similar efforts.

Mediavine has been able to take what’s traditionally all about selling and also make it a driver for change in the world. After being approached by a travel publisher requesting their unused ad space be donated to COVID-19 education, they created a PSA program which has since expanded and to date, has served over 18 billion impressions. This program, now called Shine, has partners across many industries, showcases the true power of teamwork, innovation and is a testament to what can be achieved when you approach things from the right perspective.