Magnite (NASDAQ: MGNI), the world’s largest independent […]

[…] thousands of advertisers in more than 75 countries to inform TV media strategies and drive business growth. We measure reach, attribution and outcomes, and help identify the right audiences. TVSquared measures TV how people watch it – across screens and platforms. Learn more at www.tvsquared.com. VideoAmp is an interoperable measurement and optimization platform that […]

Indonesia’s surge in over-the-top (OTT) popularity has prompted streaming players and advertisers to innovate new strategies that strike the right chord with consumers in a competitive space. Magnite’s APAC OTT research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.  Magnite’s OTT Factor Asia […]

[…] a huge opportunity because 60 percent of sports viewing occurs during the weekend. So, the programmatic market can help make it easier for buyers to reach the right audience at the right time. Whether it’s live streaming or not, it doesn’t matter. What’s paramount is knowing your audience and using technology to aggregate that […]

[…] from surpassing them.” Level up with programmatic activation Programmatic advertising can be particularly effective for delivering BVOD campaigns, as it allows for greater precision in reaching the right viewers, resulting in higher engagement rates and better ROI for advertisers. “Programmatic advertising has increased significantly for TVNZ over the past few years mainly because it […]

[…] WeTV & iflix Indonesia. Building Better Performance with Audience Data and Relevance  Ad relevance is now table stakes for advertisers looking to capture audience attention at the right moment and place.  “We need to know where the consumer is, be prepared for the action and deliver the right communication to the right context,” emphasized […]

[…] Technology plays a crucial role in optimising the viewing and ad experience Live sports streaming has built audiences to a scale that is attractive to brands. The right SSP and tools like Live Stream Acceleration (LSA) are vital for managing ads in live environments where audience volumes can be unpredictable and ad breaks may […]

[…] (as opposed to, say, via social media, which garners lower levels of trust, per eMarketer).  Elections are won or lost based on trustworthy messaging, and getting the right message to the right voter at the right time is essential.  Looking ahead, as the coming election whips digital advertising into an election frenzy, ad-supported streaming […]

[…] how we plan, transact and measure omnichannel media. This also creates opportunities to reach and engage users consistently across multiple channels, provided buyers have access to the right tools and inventory. Finding the right inventory Accessing premium ad spaces across multiple formats and channels enables buyers to reach audiences efficiently and effectively. Finding the […]

[…] information, user, and device information to improve their targeting and bidding decisions. Content object signals bring this same level of precision and insight to streaming. With the right data, buyers can make informed decisions, bidding higher on preferred categories and optimizing ROI. Beyond placement and targeting control, content object signals provide valuable reporting insights. […]