Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.

[…] data sharing, matching and quality, improving the operation of the data-driven TV ecosystem in the 2020s. Contacts: For more information about the TV Data Initiative, please visit www.futuredata.tv or email info@futuredata.tv. To arrange interviews and briefings with the participating companies, please contact: press@futuredata.tv  About the members of the TV Data Initiative Blockgraph is a […]

[…] from surpassing them.” Level up with programmatic activation Programmatic advertising can be particularly effective for delivering BVOD campaigns, as it allows for greater precision in reaching the right viewers, resulting in higher engagement rates and better ROI for advertisers. “Programmatic advertising has increased significantly for TVNZ over the past few years mainly because it […]

[…] screen offerings from Axel Springer and Paramount in its portfolio. These include the brands BILD, WELT, N24 Doku, Comedy Central, MTV, Nickelodeon and Pluto TV. More at www.visoon.de. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

[…] by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Enquiries: For further information please visit www.mirriad.com or contact: Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer Tel: +44 (0)207 884 […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Atmosphere Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About VIZIO Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Rakuten Advertising Rakuten Advertising delivers people, performance and brand-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from […]

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

[…] View Sales Manager, Hideyoshi Itai, on the state of live streaming in Japan and where the opportunities and challenges are to maximize the potential of live linear OTT in Japan. Specifically, we spoke about the importance of having the right infrastructure for live streaming distribution and effective use of audience data to drive advertising effectiveness.